What should you be doing 168x a day?

November 1, 2017
Andrea Lowe, Marketing Content Writer

It seems that almost every business magnate has a daily habit which they credit as a contributing factor to their success. Whether or not these habits have actually helped is debatable, but the idea that practice, dedication, and repetition can help you master a skill, become more focused and reach your goals seems logical enough.

That said, you’re probably asking yourself what habit you can repeat daily to boost your chances of business success. Definitely try the showering thing, but also consider this equally great idea - search bidding. And not just once a day, do it up to 168 times a day.

“But how?” you ask …“No one has time for that! It’s impossible.”

The good news is, it’s not. The better news? You don’t even have to put in any hard work. Search bidding platforms can do all the work for you, but not all platforms are equal.

Search Bidding 101

Backing up a bit, let’s talk about what search bidding is. Most people are probably familiar with the concept by now, as it’s a useful marketing tactic that’s been around for years. For those who don’t know, it’s the process of bidding on certain search terms or keywords consumers might type into Google when they’re looking to purchase a product or service. If you bid enough on those keywords, your company or product will get top positioning on the results page, and is then more likely to get clicked. More clicks = more chances to convert.

Take this example of a potential customer looking for a new pair of running shoes.

First, they enter their search term (or keywords) into Google.

Example of a potential customer looking for a new pair of running shoes, showing Google Search screen.

Their results page will look something like this:

Example of a potential customer looking for a new pair of running shoes, showing Google search results.

The highlighted results are ads, and they’re in the top position because The Bay and Nike successfully outbid the competition on these keywords. These are the coveted positions you’re bidding for when you search bid.

Sounds easy, right?

In actuality, getting top results is harder than you think because prices and competition within the auction are always changing. If money was no object, you could bid hundreds to ensure top spot on every search term, but realistically, most companies aren’t going to want to spend more than they’ll generate from potential clicks. Using data to determine when your target customers are most likely to convert can help you bid more effectively, but prices and competition within keyword auctions can change dramatically from day to day, even hour to hour, so you have to revisit often.

Search Bidding Success

With so much to consider, how you can master the art of search bidding? Constant fluctuations require constant monitoring, making search bidding a perfect candidate for automation – but, it’s important to use the right bidding platform. Earlier we mentioned that not all platforms are created equal – this is because most search bidding platforms bid on keywords an average of 2-4 times per day. The [24]7 search bidding platform bids up to 168 times per day.

Our high-frequency bidding platform uses sophisticated algorithms that find and leverage meaningful trends and patterns to ensure the right bid at the right time of day. Each bid incorporates the following factors:

  • Time-of-day predictions. The platform can identify how the value of clicks varies throughout the day.
  • Auction predictions.The platform understands auction prices and optimizes your keyword bids (and device bid modifiers) based on time of day/day of the week.
  • High-frequency bidding. The system allows you to act on those predictions, bidding multiple times per hour, as opposed to conventional solutions which only change bids daily.

All of this ensures you’re optimizing your budget around the clock, not bidding on ineffective keywords and not over or under bidding when online traffic or competition decreases or increases.

For example, most customers aren’t looking to buy running shoes at 3 a.m. Why then bid the same amount at 3 a.m. as you would at 3 p.m. when online traffic is much greater? Our search bidding platform can discern when your target customers are most likely to convert and strike the right balance between position and cost.

The [24]7 Predictive Search Bidding platform can integrate seamlessly into your current system to optimize every bid and every dollar. Master the art of search bidding today and be your own business success story tomorrow – contact us to get started.

Andrea Lowe, Marketing Content Writer
Andrea Lowe, Marketing Content Writer

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